Online dating market growth
Because online dating is now mainstream, argues Juniper, the vast majority of future growth will come from app use on a mobile device.
In addition to dating apps, e Book and navigation apps are also expected to see some growth.
Still, with a growing array of free options becoming available, paid-for dating sites will continue to have to innovate and improve their services in order to continue to justify their subscription fees.
Tinder, the hot dating app that now manages more than a billion “swipes” a day, is poised to skyrocket in usage over the next year, new analysis from Barclays current .68 billion market cap.
Barclays upgraded IAC stock to overweight from equal weight on Thursday and raised its price target to from .
Tinder, for example, has introduced a subscription version called Tinder Plus, which cancels out any limits on the swipes users can make.
Elsewhere in Juniper’s report, it’s revealed that although network-operated application stores still exist, they will be responsible for a mere 2% of the total 235 billion global app downloads made in 2015, indicating they may not be around for much longer.A part of IAC’s Match dating business segment, Tinder enables tens of thousands of users to swipe right or left depending on whether they view a person as good-looking or not.