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In an attempt to share the ad, the MSNBC twitter account posted: “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.” Republican outrage followed.
In film and television, including commercials, there is an increasing number of black women-white men couples that air with little debate.
According to reports, black men have a higher rate of interracial marriage than black women, which means it’s more common, and yet it also launches more racist backlash.
While bigots focus on tearing down the significance of the family in the Cheerios commercials, advertisements featuring white men with nonwhite women are overlooked.
MSNBC president Phil Griffin issued an apology, which Republican National Committee Chairman Reince Priebus accepted.
The American public seems more willing to accept (or ignore) seeing a black woman with a white man than a black man with a white woman.
It’s interesting to note that with the first Cheerios ad, the black husband and white wife were never in the same room together, and it still was still alarming.